Beautycounter swaps and what you can use instead

May 8, 2024

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Since Beautycounter made their announcement yesterday, we’re not quite sure when they’ll be back in action. I am grateful for the experience, but I am parting ways with the company and looking forward to the next adventures.

Hello friends!

I hope you’re having an amazing day so far! This week has been wild. We all had to re-audition for next year’s symphony season (I got my spot but I was so nervous!), picture week at the dance, Mother’s Day tea at school (one of my favorite events of the year), a charity event with Liv , and the usual dance/basketball/homework fight, in between client calls and a few other interesting things (one to be announced tomorrow!).

I’ve been running around like a chicken and in the middle of it all, Beautycounter dropped a bombshell yesterday.

Here is a copy of the email I sent to my clients:

I hope you are having a wonderful week. Just wanted to pop in on a quick note and update on Beautycounter. I shared more IG stories a couple of weeks ago, but our founder, Gregg Renfrew, bought the company back from the Carlyle investment group. They didn’t seem to align with Beautycounter’s mission, and the company had been in a bit of a tough spot for the past few years.

I stepped back to observe what was going to happen and was very excited to know that Gregg was back at the helm of the company. We launched the fragrance line. I loved!! – and I felt the momentum was gaining momentum.

Needless to say, I was surprised to hear the news that the website would go down in April with the transfer of the business. It didn’t seem like a good sign to me, but I remained cautiously optimistic. They have encountered some obstacles along the way that have delayed the reopening of the website. They originally said it would be available on May 1, but it wasn’t ready to go. The latest news today is that they believe it will return in the fourth quarter… just in time for the holidays.

I have been a big fan of Beautycounter and their mission for many years. I originally joined 9 years ago, when P was a small baby. I believe clean beauty and skincare should be accessible to everyone and I’m so proud of the products I’ve shared and the legislation they’ve passed for safer beauty. I am grateful for the incredible women who have been on my team – at one point there were over 100 of us! It was genuinely a “women supporting women” vibe and I’m here for that.

I am also beyond grateful to all of YOU. Thank you for trusting me with skin care recommendations, for enjoying these amazing products, and for directly helping to support our family. For many years, BC was a major part of my income and I feel grateful every day for my *jobs* and the ability to connect with all my virtual best friends online 🙂

I can recognize that things have changed in the company and that it is time to move on. I’ve expanded my beauty and clean skincare horizons over the past few years and will continue to share all my favorites + new tips and strategies I’ve learned. The latest line I love is called Oliveda and I decided to partner with them as an affiliate to share my favorite products. If you’re looking for something new to try, my link is here! The serums are amazing and I also fell in love with their shower gel and honey enzyme face mask. If you’d like to give it a try, especially since the BC website has been down for weeks, hit Reply and I’d love to help you with some initial recommendations.

More of my favorite skin care recommendations are in this post.

Thanks again for supporting BC and I hope you have a wonderful week.

hugs and kisses

gina

Beauty Counter Swaps and What You Can Use Instead

I’ve always shared a variety of brands and things I love here on the blog, so in today’s post, I thought I’d share some Beautycounter swaps and what you can use instead. It’s also worth mentioning that you can buy Beautycounter products at Ulta until July (…so they say), so if you live near an Ulta and want to stock up, I would!

This amazing red light mask (the code is FITNESSISTA15)

You can also use this handy tool that will help you create a regimen for your skin and needs. Some of the products are out of stock but will be restocked starting next week so I would make a list so you are ready.

I will also email my safe skincare email list when everything is restocked.

Many thanks to those of you who have supported Beautycounter, this little blog and our family. I am grateful for you and always look forward to the next adventure.

gina