Victoria’s Secret and PINK launched their first adaptive collection of bras and panties on Tuesday. The intimates are available in a variety of colors and prints and feature magnetic closures, front strap adjusters and sensory fabric.
Model and wheelchair user Bri Scalesse stars in Victoria Secret’s Adaptive campaign wearing the Victoria Bra VS Adaptive Body and the VS Adaptive Panties.
“Being the face of Victoria Secret’s Adaptive campaign is an ode to my younger self, who never saw a body like hers represented by an intimate apparel brand,” she shares in a instagram post. “Walking onto the set of Victoria’s Secret for the first time was a dream. Celebrating my body, my chair, and my disability in this way has been deeply powerful for me.”
Victoria’s Secret & Co. partnered with Gamut Management, a talent management and consulting company that works with and for people with disabilities, to develop the collection. “Approximately 200 women with disabilities participated in the process through fit testing, focus groups, store visits and wear tests,” Gamut Management shared on social media.
VS and PINK Adaptive underwear start at $16.50 for panties and $36.95 for bras.
